The Rising Importance of Mobile Advertising in the Modern World ...

The Rising Importance of Mobile Advertising in the Modern World

The ubiquitous mobile phone has become an integral part of our daily lives; companies across the board have recognized this trend and have taken to mobile advertising in a big way. This makes sense too; considering the fact that penetration of the mobile phone in the market increases day by day. More and more Indians are going to the neighboring mobile shop in order to pick up the latest in mobile technology.

With the profusion of mobile technology there has been a boom in mobile advertising in India. More and more companies are using methods like Bulk SMS to send their message across in the cheapest manner possible and as effectively as possible.

SMS or short messaging service was introduced in Finland way back in 1991 on the GSM Standard. Since then it has developed by leaps and bounds to now when there are about 2.4 billion active users messaging like crazy. Bulk SMS Service is the cheapest method to get the message across from point A to point B without sacrificing on effectiveness. According to a recent estimate 74% percent of all mobile users have access to this service.

Marketers have taken to Mobile Advertising in a big way because of it being a two way communication channel. Such advertisements have a built-in interface that allows the mobile user to send their response immediately, making it an invaluable tool for the marketers, to judge the effectiveness of their message. Depending on the response received, the company can make suitable modifications in the marketing message, helping them to get their message across more effectively.

However, this form of advertising is still in its nascent stages, as it is still not clear whether mobile phones based on cellular backhaul will prevail or those based on WiMAX hotspot. This explains why the share of mobile advertising stands at a miniscule 1% of the total global advertising market as of now. However, optimists in the industry predict that industry will grow to 8.7 billion Euros by 2014. Bulk SMS is expected to garner a major chunk of the market.

SMS Service helps businesses to communicate simultaneously with a large audience, for e.g. customers, channel members or employees. It is the cheapest and most effective way of putting the message across to large groups of people. This service can also be used to spread awareness about a new product. A start- up company can leverage this method to compete with bigger businesses with more resources at their disposal. This method of advertising can also be used by the company in new scheme promotions, educating the existing client about product upgrades and new features.

Small companies can also use this method for generating sales using new age marketing techniques like data-mining and the like. Often, small companies do not have the resources to take on bigger companies because of lack of resources due to which they may weaken and die. Bulk SMS service helps them to promote their product in an effective manner without having to pay exorbitant amounts.

Mvaayoo is a trusted name in India for mobile value added services like SMS Gateway, Bulk SMS Software and Virtual Mobile Number services.

Source: http://www.asseenoncellphone.com/?p=302

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