Small Business Marketing Advice ? Extend Christmas Profitability All ...

For many small businesses, Christmas is the most profitable shipping time of the year. By implementing the right marketing strategies now, not only can you make it even more profitable, but you can extend that profitability throughout the year.

Now is the time to start getting your advertising campaign ready to launch. Get some display ads ready to run in the local newspapers your customers read. You want to let people know about the benefits you have versus going to your competitors so be sure your ads effectively convey those benefits. You may even want to partner with a charitable event such as ?Toys for Tots? to get people coming in your business to drop off toys.

The problem with most advertising is that it is copies other advertising?and most of it is bad, boring, or it blends in with other ads. Instead of following the herd, run an advertisement with a headline that says something like, ?Seven Reasons to use ?Your Business Name Here? Instead of [Whatever The Alternative Is]?.

Or run an ?Advertorial,? which is a cross between an advertisement and an article. Take some time to learn how to make your ads stand out and get noticed.

Also make sure you can track the effectiveness of the ads you?re placing through the use of coupons or some other method. As a small business owner, you shouldn?t advertise by any method you can?t track.

After you get people to come into your store once, how do you make sure they come back so you can extend Christmas profitability year round? The only real way to do that is to capture their contact info. That way you can cost-effectively market to them all year. Once you have their contact info you can send them postcards, or if you get their email address you can use automatic tools like email autoresponders.

Then your marketing campaign is on autopilot and it goes out no matter how busy you get.

To capture their contact info you?ll need to run some sort of giveaway so they sign up to win it. With all the traffic coming in to your store over the holiday season it may be worth it to you to give away a portable digital TV or something else people really want.

Now is the best opportunity you?ll have all year to dramatically increase the profits of your store all year round. Don?t waste it! Take action now!

Source: http://thabitienterprises.com/small-business-marketing-advice-extend-christmas-profitability-all-year

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