Incoming Links ? How to Improve Link Popularity | Website promotion

6. Referring page should have few links ? the referringpage means the web page of the site that is giving you theincoming link. Don?t get a link from a web page thatcontains hundreds of links. This will only dilute theeffectiveness of your link popularity. Visitors that visitthat page probably won?t see your link and avoid clickingon it.

It?s preferable to only have the link of your site on thatpage and it?s better if it?s on the same topic.

7. Submit to major directories ? the major directories tosubmit your site to include:

Yahoo Directory (http://dir.yahoo.com) ? powers searchresults for top portals such as Yahoo!, AltaVista, andAlltheWeb. You can list your business web site with Yahoofor a recurring annual fee of $299.00 If you have anon-business site, you can submit to Yahoo without payingat: http://docs.yahoo.com/info/suggest/

Open Directory Project (http://www.dmoz.org/) ? thisdirectory is still free. Getting listed here will give yougood incoming links as it feeds some of the major searchengines. Don?t hold your breath though as it can takemonths or even years to get listed. Navigate to yourcategory then choose ?suggest URL? and be sure to read thesubmission guidelines.

Other major directories to consider are:

http://www.joeant.com/

http://www.zeal.com/

http://www.goguides.org/

http://www.gimpsy.com/

http://search.looksmart.com/

8. Submit to specialty directories

(http://www.isedb.com/html/Web_Directories/Specialty_Directories/)

ie if your site specializes in aviation or sports thensubmit it to that specific directory.

Many of the specialized directories are indexed by themajor search engines such as Google, AltaVista andAllTheWeb, therefore a link from those directories willimprove your link popularity.

9. Use RSS Feeds ? RSS or Really Simple Syndication allowsyou to share your headlines and other web site content withother sites. When another web site uses your RSS feed todisplay headlines it will automatically place a link toyour

site. The more web sites that subscribe to your RSSFeed, the more links you receive that point back to yoursite thus increasing your link popularity.

For more information read:

How to Create an RSS Feed for Your Web Site

http://www.isitebuild.com/rss/rss-feed.htm

10. Submit to online forums ? contribute useful tips toothers at online discussion forums. You can include a linkback to your site at the end of your post.

11. Create an ebook ? write a report or ebook that containslinks to specific web pages on your site where visitors canobtain more information or buy your product. Make thisebook available on the Net for free (people always likefreebies). Submit it to ebook directories so many people will download it. This will provide a viral marketing system that will provide ongoing traffic to your web site.

12. Write a testimonial ? if you have bought a product orreceived a service from someone (ie web design), offer towrite a quality testimonial for their product or service.Include a link to your site at the bottom of your text.Often the owner is very happy to receive an unsolicitedtestimonial.

The most important aspect of generating incoming links isto have such valuable content on your site that it attractsother site owners to naturally want to link to you.

If you generate incoming links on a consistent basis you stand a good chance of getting top search engine rankings.

To read points 1-5 for Part 1 of this article, please visit ===>http://www.isitebuild.com/incoming-links

Herman Drost is the Certified Internet Webmaster (CIW)

owner and author of Maryland Web Design, Hosting, Marketing

Subscribe to his ?Marketing Tips? newsletter for more original

in-depth articles at: http://www.isitebuild.com/articles

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